“Going viral” is the goal of most web-based marketing content. Companies that generate content that spreads through the internet organically are the most successful in growing their brand. This course will teach you what drives people to share content and how to build content that is shareable and meme-worthy. By the end of this course, you will understand what drives viral sharing and learn how to facilitate it. Prerequisite: sophomore standing
Grade Basis: Letter Grade
Credits: 3.0
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