Marketing professionals today have access to incredible amounts of data. The ability to use this data is what differentiates successful marketing efforts from failed ones. This course will teach you how to analyze digital customer behavior data using a range of tools and use that data to test marketing hypotheses and improve customer acquisition. Prerequisites: BUAD 270, Data 101 and QR Core; BUAD 271 or BUAD 272 or BUAD 376.
Grade Basis: Letter Grade
Credits: 3.0
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