Mark Murphy Talks Titletown at Breakfast of Champions

The second-largest stadium in the NFL now sits at the heart of a district that is extending its success as a destination. Mark Murphy, president and CEO of the Green Bay Packers, was at St. Norbert last month to share the vision, strategy and decision-making that went into the development of the Titletown District. 

“We wanted something that was really unique to Green Bay,” Murphy told his audience at the final session in this year’s CEO Breakfast & Strategy Series. The well-attended St. Norbert series networks regional business leaders to share insights and inspiration.

The Titletown District development is intended to enhance the Green Bay community and economy, attract and retain talent, and build on the success of Lambeau Field as a destination. It was conceived as part of a larger plan to ensure that the Packers remain in a financially sound and stable position.

Leading on and off the field
Mark Murphy joined the Green Bay Packers as president and CEO in 2008. Under his guidance, the organization continues to rank as one of the NFL’s premier franchises, with highly successful operations both on and off the field. On the field, the team has compiled a 102-57-1 overall record (.641), made eight consecutive playoff trips and earned a victory in Super Bowl XLV. Off the field, the club continues to perform well in its business efforts, which allows the organization to support football operations. The fan experience at Lambeau Field, a top priority for the organization, continues to be ranked among the best in sports.

Murphy, who holds a law degree and an MBA in finance, draws on a deep understanding and appreciation of the game that comes from his eight-year playing career with the Washington Redskins. Later, he served a combined 16 years as director of athletics at Colgate University and Northwestern University. He has served as assistant executive director of the NFL Players Association and as a trial attorney with the United States Department of Justice.

In Green Bay, Murphy has given his time to several community organizations to help their causes, including Big Brothers Big Sisters. He serves on University of Wisconsin-Green Bay’s council of trustees and co-chaired the school’s most recent capital campaign. Additionally, Murphy serves on the advisory board of the Positive Coaching Alliance, an organization created to transform the culture of youth sports to give all young athletes the opportunity for a positive, character-building experience, as well as on USA Football’s board of directors. He and his wife, Laurie, are active supporters of foster-care services in Brown County.