Student references chart to complete an accounting formula background

Major requirements

Marketing

Marketing major

Marketing major
Marketing is essential to every business operation. Marketing is focused on maintaining valuable relationships, and this perspective leads to a strategic emphasis on image, revenue, and profit enhancement with an eye on future markets. Overall, marketing contends that a firm should offer the most value to prospective customers.

This marketing major provides students with knowledge and skills that allow them to understand the market environment and consumer trends; collaborate with others to create successful marketing plans; apply analytical rigor to decision making; understand the needs of different customer segments; communicate how a product or service fills those needs; and guide potential customers to take action. The program builds practical skills, along with critical thinking abilities and ethical decision-making skills, that will prepare students for impactful careers in marketing.
Courses

ACCT 205 Financial Accounting

ACCT 206 Managerial Accounting

BUAD 230 Ethical Leadership

BUAD 232 Introduction to Human Resource Management

BUAD 233 Introduction to Supply Chain Management

BUAD 270 Marketing Concepts and Issues

BUAD 350 Corporate Finance

BUAD 374 Marketing Promotions

BUAD 390 Business Law

BUAD 471 Marketing Management and Strategy

BUAD 485 Strategic Management Seminar

DATA 101 Data Analytics and Info Systems

DATA 328 Analytics for Business Insight

ECON 101 Principles of Macroeconomics

ECON 102 Principles of Microeconomics

MATH 128 Introduction to Statistics

Three of the following courses:

BUAD 215 Entrepreneurship

BUAD 360 Sports Marketing

BUAD 372 Marketing Research

BUAD 375 Consumer Behavior

BUAD 489 Special Topics

BUAD 490 Independent Study

BUAD 494 Internship

COME 305 Social Identity and Intergroup Communication

COME 322 Business and Professional Speaking

COME 352 Media Psychology

COME 390 Sports Media

At least two of the three courses above must be within the SSBE. 

Total Credits Required: 72

Shot of campus from above featuring the Fox River
Contact the St. Norbert College admission office

Campus location

Ariens Family Welcome Center
310 College Ave.
De Pere, WI 54115

Hours of operation

Monday-Friday
8 a.m.-4:30 p.m.

We’re also available by appointment.

Mailing address

Office of Admission
St. Norbert College
Ariens Family Welcome Center
100 Grant St.
De Pere, WI 54115

Campus